This kind of marketing is like talking about emotional marketing and experiential marketing. It is to give rise to feelings and emotions among consumers in order to make them connect with a brand in a deeper way. The relationship between emotion and purchase has been shown through Neuromarketing and how more consumers buy those brands which produce more emotion and arouse feelings that make consumers engage with the brand that leads them to buy.
Building experiences, relationships and Fans
Experiential marketing encourages people to be not only aware of your brand but it makes them interact with it. We create experiences at all levels that help to build deep relationships with your audience complementing traditional marketing methods, leading to a stronger link between the brand and the consumer.
Today it is important to build trust and make your fans become consumers of your brand.